Brands & Influencers: What Are We Allowed To Do?

Brands & Influencers: What are we allowed to do? | B2B influencer marketing chat series #8

If you are a brand, what are the rules and regulations that you need to apply if you start working with influencers? Yes, there are rules that you need apply. But some of the criticisms still levelled at it are that it is unregulated; it is the Wild West of the marketing world; that influencer fraud, fake followers and non-disclosure of paid-for relationships is rife. But is that really the case? And is it a global problem or are there just a few rogue states where this kind of marketing anarchy is tolerated?

Enough content to speak about this important topic together with Rupa Shah.

Influencers & brands: what are we allowed to do and what not?

For our upcoming edition we have invited Rupa Shah, owner of Hashtag Ad Consulting. She’s an authority in the industry and with her years of knowledge, we will dive in this important and often ‘overseen’ topic.

Target audience

People from the meetings & events industry and beyond! Planners & suppliers are welcome. If you are working in a hotel, or for a destination, airline, DMC or at the other side as an event planner, join our weekly session.

What will you learn?

• Insights about the rules and regulations for companies if they start working with influencers
• What are the obligations for the influencers who are involved in the campaign?
• Important items about cross border campaigns
• Examples from professional examples who applied the rules & regulations

Why should you participate?

A practical interview where you get practical tips on how to continue your communication together with influencers during these challenging times.

If you have questions, let us know.

It’s our aim to support planners & suppliers from the MICE industry with our passion and knowledge about B2B influencer marketing, to spread your story in an appropriate way during this pandemic.

Register Here